The Fast Food Restaurant Mcdonalds - 1713 Words

The fast food restaurant McDonalds and a Walmart Super Center were selected for the observations for the following reason: I engage in this service almost every day, therefore, this sphere seems very familiar. I was not overly impressed with either company. However, both of them are convenient and inexpensive so they end up being my choice on a daily basis. Besides, in the conditions of tough competition, the managers of fast food restaurants are forced to imply more and more refined strategies to attract new customers and succeed in business. It is valuable to observe which strategies give the best results and which fail to provide the expected outcome. In some service encounters, the company approaches the customer with the most†¦show more content†¦Marketing consists of efforts to push products in the market. Looking into the management mindset of these organizations, we usually find a interest in cutting costs, increasing quantity and decreasing service time. The need for speed is important: Competition is usually closing in with similar products, fast delivery, and lower prices. In this kind of competitive scenario, profit margins are thin and companies succeed only through continual increases in volume. So far so good, but if we look into the management of an organization, we find a different way of thinking that doesn’t help improve service quality. Frontline service employees, trained to follow all procedures, and encouraged by management to achieve more results in less time, find themselves answering a phone, opening the mail, or meeting the next customer in person saying to themselves, â€Å"I hope this next customer isn’t a pain in my neck! Customers with questions and unusual requests generally require increased time, lead to increased errors, and can result in a slowing down of the system. Small wonder many customer requests for anything out of the ordinary are met with retort. Leading many employees to say â€Å"We do not do it that way† or â€Å"That is not how our procedures work here.† Marketing Mix of McDonalds The marketing mix of McDonalds consists of the various elements in the marketing mix which form the core of a company’s marketing system