Ansoff Matrix of Apple and Value Chain Essay - 791 Words

| Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ,Europe,Japan ,Asia specific) –(iPhone) – (Financial Table 3.4 amp; 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 amp; 3.5) (21) | *Apple pricing decoy(27)*Apple amp; Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) | A-FIRM INFRASTRUCTURE:- 1)†¦show more content†¦| I-AFTER SALES SERVICE:- * Apple Care (32)(20) * Facilities end user to return the product after useful life to company for environmental friendly disposal(32)(40) | 20.OneSource Info service, 2011.Reports for Apple Inc, [Accessed 05/07/11](9) 21. Apple Annual report; September 25, 2010, Onestop, Accessed dt, 05/07/11(28) 22. Mintel-iphone generation-UK- November 2009(57) 23. CNET News 24-05-2011,International 25-05-2011(58) 24. Alpeyev, Pavel, Eki, Yoshinori, Mukai, Anna, Hesseldahl, Arik, iPad Leads Apple to a New Market: The ElderlyBloombergBusinessweek, 00077135, 8/16/2010, BSP(59) 25. Andrew Nuttney, Consumers and the Cloud, 06 October 2010, Datamonitor(60) 26. City AM, Apple plots cheaper iPhone to fight Google ,Monday 14th February 2011, p 3(61) 27.Show MoreRelatedApple and Their Strategy Essay15522 Words   |  63 Pages 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain 31-35 Reference List 36-37 Conclusion Read MoreStrategy2512 Words   |  11 PagesIntroduction 2 Part 1: External Analysis 3 1.1 Macro-Environment Analysis 3 1.2 Industry Analysis 4 Porter’s Five Forces of Competition Analysis of Netflix 4 1.2 Opportunities and threats (Partial SWOT) 5 Part 2: Internal Analysis 6 2.1 Value Chain Model 6 2.2 Competencies Framework 7 2.3 VRIO Framework 8 2.4 Strengths and Weaknesses (partial SWOT) 9 Part 3: Netflix Issues and Challenges†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Part 4: The selection of strategic options 11 4.1 StrategyRead MoreMarketing Management - Digi3738 Words   |  15 Pagesthen apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification Read MoreMarketing Management - Digi3738 Words   |  15 Pagesthen apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification Read MoreCompetitive Advantage For Private Sector And Public Sector3598 Words   |  15 PagesValuable: 5 †¢ Rare: 5 †¢ Inimitable: 5 †¢ Non-substitutable: 5 1.5) John Kay (1995) Model: 5 2) Hyper Competition in Business: 6 3) Corporate Strategy: 6 3.1) Dell’s Corporate Strategy: 7 3.2) Strategy of Adidas: 7 4) Corporate Parenting: 9 5) Ansoff Growth Matrix: 9 6) Conclusion: 10 References 12 Appendices 14 Appendices (A): 14 Appendices (B): 14 Appendices (C): 15 Appendices (D): 15 Appendices (E): 16 â€Æ' 1) Competitive Advantage: Competitive advantage is supremacy gained by a company and is an invisibleRead MoreStrategic Appraisal of Apple Inc. 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