Ansoff Matrix of Apple and Value Chain Essay - 791 Words

| Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ,Europe,Japan ,Asia specific) –(iPhone) – (Financial Table 3.4 amp; 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 amp; 3.5) (21) | *Apple pricing decoy(27)*Apple amp; Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) | A-FIRM INFRASTRUCTURE:- 1)†¦show more content†¦| I-AFTER SALES SERVICE:- * Apple Care (32)(20) * Facilities end user to return the product after useful life to company for environmental friendly disposal(32)(40) | 20.OneSource Info service, 2011.Reports for Apple Inc, [Accessed 05/07/11](9) 21. Apple Annual report; September 25, 2010, Onestop, Accessed dt, 05/07/11(28) 22. Mintel-iphone generation-UK- November 2009(57) 23. CNET News 24-05-2011,International 25-05-2011(58) 24. Alpeyev, Pavel, Eki, Yoshinori, Mukai, Anna, Hesseldahl, Arik, iPad Leads Apple to a New Market: The ElderlyBloombergBusinessweek, 00077135, 8/16/2010, BSP(59) 25. Andrew Nuttney, Consumers and the Cloud, 06 October 2010, Datamonitor(60) 26. City AM, Apple plots cheaper iPhone to fight Google ,Monday 14th February 2011, p 3(61) 27.Show MoreRelatedApple and Their Strategy Essay15522 Words   |  63 Pages 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain 31-35 Reference List 36-37 Conclusion Read MoreStrategy2512 Words   |  11 PagesIntroduction 2 Part 1: External Analysis 3 1.1 Macro-Environment Analysis 3 1.2 Industry Analysis 4 Porter’s Five Forces of Competition Analysis of Netflix 4 1.2 Opportunities and threats (Partial SWOT) 5 Part 2: Internal Analysis 6 2.1 Value Chain Model 6 2.2 Competencies Framework 7 2.3 VRIO Framework 8 2.4 Strengths and Weaknesses (partial SWOT) 9 Part 3: Netflix Issues and Challenges†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Part 4: The selection of strategic options 11 4.1 StrategyRead MoreMarketing Management - Digi3738 Words   |  15 Pagesthen apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification Read MoreMarketing Management - Digi3738 Words   |  15 Pagesthen apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification Read MoreCompetitive Advantage For Private Sector And Public Sector3598 Words   |  15 PagesValuable: 5 †¢ Rare: 5 †¢ Inimitable: 5 †¢ Non-substitutable: 5 1.5) John Kay (1995) Model: 5 2) Hyper Competition in Business: 6 3) Corporate Strategy: 6 3.1) Dell’s Corporate Strategy: 7 3.2) Strategy of Adidas: 7 4) Corporate Parenting: 9 5) Ansoff Growth Matrix: 9 6) Conclusion: 10 References 12 Appendices 14 Appendices (A): 14 Appendices (B): 14 Appendices (C): 15 Appendices (D): 15 Appendices (E): 16 â€Æ' 1) Competitive Advantage: Competitive advantage is supremacy gained by a company and is an invisibleRead MoreStrategic Appraisal of Apple Inc. Essay4798 Words   |  20 PagesStrategic Appraisal of Apple Inc. Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. 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(A cobalt-blue version will be limited to stylish shops, though, to keep the chic-factor alive.) Still, Dyson s strategy might be smart. Getting too conservative has its own set of risks, says Darrell Rigby

History of Project Management - 1733 Words

PROJECT MANAGEMENT 1.0 Introduction As we notice, project management has existed in thousands of years. After all, anything that requires an approach where humans organized effectively to a plan and achieve specific objectives can be loosely defined as a project. Let’s take an example, like Egyptians build the Great Pyramid of Giza (2550 BC) or the first Emperor of China that commanding the labour to build a Great Wall of China (206 BC). Today, we can see the result of these two projects. Not forgotten, the Industrial Revolution in year 1750 until 1850 where U.S business leaders balance the management of both manual labour and mechanized manufacturing. In year 1896, also remind us about the Transcontinental Railroad where the project to developed railroad that connect California to the eastern of United State. It is one of the first government projects that require large scale project management by railroad pioneers. Figure 1: Milestone of Project Management In year 1896, the revolution of modern project management had been seen. It has been improve by the economist, Karol Adamiecki by creating the â€Å"Harmonogram† which is a floating bar chart that is used to show tasks or resources laterally over time. While in year 1921, an Engineer Henry Gantt had come with the â€Å"Gantt Chart Diagram†. It is a diagram that breaks down tasks into clearly schedule structure and it still be used today. In year 1969, the Project Management Institute (PMI) had been found. PMI wasShow MoreRelatedHistory Of Project Management : An Executive Summary Covering One Page Or Less1399 Words   |  6 Pagesthis paper? summary of paper... History of Project Management Rahul What is Project Management? Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements. Project management processes fall into five groups: Initiating, Planning, Executing, Monitoring and Controlling and Closing. Meanwhile, Project management knowledge draws on Integration, Cost, Human resources, Stakeholder management, Time, Quality, Communications, ProcurementRead MoreProject Management : Application Of Knowledge, Skills, Tools And Techniques885 Words   |  4 Pages EMEN 5030 PROJECT MANAGEMENT JOURNAL Pavani Potluri Graduate Student Interdisciplinary Telecom Program TABLE OF CONTENTS 1. INTRODUCTION 3 2. PROJECT MANAGEMENT STRATEGIC PLANNING 5 3. THE PROJECT MANAGER 7 4. PROJECT ORGANISATION AND PROJECT TEAMS 9 5. COMMUNICATION AND STAKEHOLDER MANAGEMENT 11 6. CONFLICT AND NEGOTIATION 13 REFERENCES 14 1. 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The aim of this chapter is to provide the background information of the research topic and to show the gaps in the research literature, so as to identify the areas this researchRead MoreAnalysis Of The Project Management Methodology Known As It Can Tie Into The Area Of The Subject1128 Words   |  5 PagesOF CONTENTS INTRODUCTION HISTORY OF PRINCE2 PRINCE2 METHODOLOGY PRINCIPLES THEMES PROCESSES PROS AND CONS POPULARITY IN WORLD MARKET PRINCE2 CERTIFICATIONS PRINCE2 AND BUSINESS ANALYSTS INTRODUCTION â€Å"Of all the thing I’ve done, the most vital is coordinating the talents of those who work for us and pointing them towards a certain goal.† – Walt Disney. This quote is directly from Walt Disney himself. 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Just before my National Youth Service, I proceeded for a project management training at Piston Fusion Institute, afterwards obtained Health, Safety Environment training at Joint Professionals Training Support Institute. I have worked as a studio/design architect at Archidimz + C.Pm for three years and as a site/project architect for three years at Archplus Designs Ltd. In the course of discharging my duties, I realized that I need moreRead MoreAcorn Industries1536 Words   |  7 Pagesutilizing their marketing division to submit their proposals in order to obtain the government contracts (History: 1990s 2003). As the company was venturing into government contracts pertaining to the weapon systems and other diverse fields, it realized the significance of program management and brought in an individual with extensive knowledge and experience in the field of program management, which proved beneficial while changing the organization philosophy; and restructuring the organizationRead MoreEssay PRINCE 2 Project Management Methodology 1216 Words   |  5 PagesHistory of PRINCE2 PRINCE2 (Project in Controlled Environments, Version 2) is a project management methodology that are released in 1996. It was based on combination of two methodology that is PROMPT (Projects Resource Organization Management Planning Technique) and IBMs MITP (Managing the Implementation of the Total Project) methodology. PROMPT that is originally created by former IBM Project Managers in 1975. 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Quartet For the End of Time Abyss of the Birds free essay sample

Quartet for the End of Time: Abyss of the Birds The Quartet for the End of Time by Olivier Messiaen, is a multi-movement piece written for the instrumentation of a piano, violin, cello, and clarinet. While the instrumentation is odd and uncommon, it is incredibly fitting for the piece upon knowing the background. Olivier Messiaen was a French soldier back in World War II who was captured by the Germans and held in a camp for prisoners of war. He composed this piece to perform with three other musicians of the camp. Due to the limits he faced with the musicians, the quartet had to be written for specific nstruments. However, the instrumentation is seemingly perfect for the atmosphere and mood that the piece should provoke. Messiaen went through a lot of suffering during his time period, and it is clearly evident in the music. Throughout every movement, you can hear the anguish and misery that he hoped the music would inflict. The title of the piece, Quartet for the End of Time also includes a clever double meaning. It alludes to the end of days, as well as the fact that Messiaen played with time and rhythm unlike other composers of his time or before him, including the lack of an indicated time signature during certain sections. This is particularly relevant in the third movement, the Abime des oiseaux, or Abyss of the Birds. The third section of the quartet stands out because it is a solo piece for the clarinet. It is meant to be played as an elaborate cadenza, where the time and phrasing is completely up to the interpretation of the performer. There is no indicated time signature, only tempo markings. The tempo changes occur with the introduction of a new section. The piece starts out painfully slow at 44 eighth notes per minute, but introduces a main theme from the very first phrase in mm1-2. The first theme (presented below) is then repeated before it moves on for further development. It uses notes entirely from the 12 octatonic scale, as does the rest of the first section. The 12 octatonic scale also is favored by Messiaen, and his second mode. After a few more bars from the repetition of the opening melody, it is reintroduced with a slightly different rhythm at the end of mml 1 . The opening section really only has those three recurring spots in those first 12 measures. The other material presented in those measures differs pretty drastically from the main heme. The main theme consists mainly of half steps, whole steps, and minor 3rds intervallically, but the intervallic structure of the other material has almost no correlation due to the large disjunct motion that it contains. After the repetition of the opening theme, the piece moves onto a different section with a different, much faster tempo. This piece is much more lively and free, and is the title of the piece. It is known that Messiaen had an affinity for birdsong and liked to incorporate it into his music, and it is very prevalent in this second section. It is layed very sparsely, with fast descending and ascending runs that are occasionally repeated after one is presented, much like the way birds would normally communicate with each other. A phrase is presented, and then mimicked immediately after as if the clarinet was in fact 2 birds carrying on a conversation. Occasionally these phrases will be transposed copies, or even inverted copies. Other times the phrase will be close to the original, but may repeat one note too many, making it a different type of chord that isnt an exact copy intervallically or melodically of the corresponding material. For instance, a descending trichord shown below) followed by a leap of a major 7th is seen in mm15, and it can be seen later in the piece at mm23 transposed down a fourth. There is also a set of three tetrachords with a prime form of 0137 (shown below) in mm18 that are all transpositions of each other. The second tetrachord is transposed a step down from the first (A=T2B), and the third is transposed down a fourth (A=T5C). Within the same measure (mm18), we are presented with a large nonachord, (shown below) which comes back as an inversion (A=T14B) two measures later in mm20. The last chord mentioned is also an important chord for the rest of this section, ecause it introduces one of the main themes for the second section of the piece. For the next few measures Messiaen plays with this idea of an ascending octachord with a descending fourth as the last note, ending the nonachord. He uses this idea in five consecutive passages, but they arent all copies of one another. While the chords all have nine distinct notes, some of the chords repeat notes in different octaves, therefore we cannot define it as a nonachord since there arent 9 different notes involved. However, the nonachords in mm 26 and mm 28 are in fact transpositions of ach other (A=TeB). Upon ending the upbeat and lively B section, we are returned to the A section with some added material. The tempo drops drastically once again, and we transition into the last A section through a swelling drone of an a technique that is used as a transition between every section of this movement. It draws attention to the F# as a focal pitch. After the F# finishes and we move on, we see the main theme from the first measure repeated once again. After it is presented, Messiaen drifts away from that idea to explore others for what seems like the rest of the movement.

The Bank Of New York And Its History Essays - Economy, Finance

The Bank Of New York And It's History The Bank of New York Table of Contents 1. History of The Bank of New York 2. Services for Customers A. Individuals B. Businesses C. Public Entities D. Government Entities 3. Highlights of The Bank of New York 4. Consolidated Financial Statements 5. Bibliography The Bank of New York Table of Contents 1. History of The Bank of New York 2. Services for Customers A. Individuals B. Businesses C. Public Entities D. Government Entities 3. Highlights of The Bank of New York 4. Consolidated Financial Statements 5. Bibliography HISTORY OF THE BANK OF NEW YORK On February 23, 1784, a small advertisement appeared in The New York Packet, one of the many New York newspapers of that era. This advertisement announced that prominent New York citizens had established a bank. The bank, established by the prominent, would not officially open for business until June 9, 1784. That bank would come to be known as the bank of New York. Alexander Hamilton, a well-known New York attorney, was asked to write the constitution of the new bank. He complied and therefore Alexander Hamilton was credited with the founding of the Bank of New York. The Bank of New York is the oldest bank in New York and along with that is one of the oldest banks in the world since banking the way we know it today began in the 18th century. Alexander Hamilton later went on to become the Secretary of the Treasury in President George Washingtons first cabinet. In 1789, Hamilton negotiated the first loan obtained by the new Democratic government. The amount of the loan was $200,000, and was issued by The Bank of New York. Hence, not only is the Bank of New York one of the oldest banks in the world, but it is also a historic one because it was the first bank in the United States to issue a loan. Adding to that historic feeling, when the New York Stock Exchange was created in 1792, the first stock traded was the Bank of New York's stock. The Bank of New York played a major role in the economic growth in the New York metropolitan area. The Bank was also involved with the growth of transportation. The construction of the Morris Canal in New Jersey and the Erie Canal in New York were partially funded by the Bank, which also provided financing to the steamboat companies that benefited from these waterways. Through investments in nearly every railroad and utility, as well as in the construction of the New York City subway system, the Bank of New York continued to provide vital capital to the expanding American economy. However, far more emphasis was given to conservative practices and retaining the confidence of our customers. That policy enabled the bank to survive the economic turmoil of the early twentieth century. Throughout its 200-year history, the Bank of New York has been involved in many mergers and acquisitions. Through mergers with the New York Life Insurance & Trust Company, The Fifth Avenue Bank, and the Empire Trust Company, the Bank expanded its presence in New York and its ability to provide financial services to businesses and individuals throughout Manhattan. In 1969, through the establishment of a bank holding company, the Bank expanded beyond New York City, establishing a suburban branch network that remains today. Global expansion began with an office in London in 1966, but a major breakthrough occurred with the acquisition of The Irving Bank Corporation in 1988. This acquisition created the tenth largest bank at that time and set the stage for what the Bank of New York is today. The acquisitions of National Community Banks in New Jersey and The Putnam Trust Company in Connecticut in the 1990s continued the expansion of the Bank of New York's branch network. The Bank of New York has had a series of business acquisitions in securities servicing that enabled them to become a recognized leader in that area. Over the last several decades, the corporate branch of the Bank of New York has come to be known as a banker to the largest corporations in America and in special industries such as telecommunications and energy. In closing, it is rare for a business or institution to last over 200 years as has the Bank of New